Top Ways to Promote Hybrid Events on Social Media in 2020
The year 2020 has been very unpredictable and
has seen a lot of shifts in terms of events and marketing strategies as the
event industry slowly pivoted from in-person to virtual platforms. Many companies
have been quick to respond and have shifted their marketing efforts to digital
platforms and the most important ones are Social media platforms.
However, as the economies are slowly opening
up and moving back to normal, it is vital to quickly adapt to this
transitioning landscape to stay ahead of the competition. Another new concept
is the Hybrid Events.
What Are Hybrid Events?
Hybrid Events are events that combine both
digital and online components with live and in-person elements of the event – for
example, tradeshows, seminars, conferences, and concerts. With this concept,
you can now host an onsite event in Dubai and live stream keynotes and
discussions for your virtual audience.
How to Promote Hybrid Events on
Social Media?
Are you thinking about hosting a hybrid event?
If yes, then we have top recommendations and ideas to promote your event on
social media for increased visibility.
Let’s get started!
1.
Use Organic Social Media Features for Promotion
There are multiple social media organic
features that you can use to promote your upcoming hybrid event. Below are some
of the key features to target when you are promoting your event.
Social Media Stories
Social media stories across multiple platforms
is a key component of social media promotion success. One of the most
successful platforms for social media stories is Instagram that grew a lot in
terms of reach and visibility in the past few years. Share teasers with your
target audience to create Fear of Missing Out (FOMO).
Instagram Countdown
Most B2B companies don’t leverage the
potential of Instagram while promoting and stick to conventional platforms like
Facebook, Twitter, etc. Do consider using Instagram in your event marketing
strategy to boost engagement and website traffic.
Instagram has a lot of creative tools like
Instagram Countdown for upcoming events that are not only engaging but also
create FOMO. If you are thinking about hosting a webinar, or an online the conference, or concert, use the Instagram countdown to create a hype around
your event.
Facebook Events
When you are hosting a hybrid event, make sure
to create an “Event” on Facebook and share it with all your target audience.
This way, your attendees can RSVP and get reminders before they attend. This is
a great way to interact directly with your potential audience and see what they
are expecting from the event.
YouTube Live Stream
If your event is focused on engagement and awareness,
then you can live stream on various social media platforms like YouTube,
Facebook, Twitter, etc. This is a great way to increase conversation and
interaction by generating new leads. There are a lot of corporate events Dubai
based companies you can choose from when planning a hybrid event to fulfill
you’re A/V needs to create a spectacular event.
Live streaming will help you increase
engagement and reach of your event.
2.
Carefully Create Messaging content
As we are moving further into 2020, hybrid and
virtual events are becoming more popular across the world with companies like
Apple, Microsoft, and Adobe already launching multiple virtual events in the past
few months. It means your messaging content needs to be more refined now than
ever before. Put yourself in your audience’s shoes to realize what they want to
experience.
To create good content, you need to consider
your audience’s needs and why they would want to attend your event. Keep
posting up-to-date content on social media platforms, so your audience knows
what you are offering and how your event will benefit them or help them solve a
problem.
3.
Leverage Influencer Marketing
According to Seth
Godin, a marketing guru,
“People do not buy goods and services. They
buy relations, stories, and magic.”
Consumers are filtering noise using ad blockers
and whatnot, which is making it difficult for brands to advertise on social
media. Instead of wasting time, why not approach someone who already influences
thousands and millions of people?
Research shows that around 40%
of the people reported that they purchased a product after seeing it on the
social media page of an influencer. Influencers have great outreach, and you
can increase the visibility of your event by collaborating with them. By
approaching them, you can tap into their followers to promote your event.
4.
Paid Social Media Advertisement
Along with social other social media features,
do consider putting your money to good use for your event promotion. By using
paid social media ads, you can increase the visibility and attendance rate of
your event significantly, as it allows you to promote your event beyond your
followers. As Hybrid events are both virtual and onsite, people from all around
the world can attend your event.
You may want to consider using lead generation
ads on LinkedIn and Instagram, where your target audience fills out a form, and
you get valuable information like email addresses. This is a great way to
increase your following base. For maximum results, make sure to approach corporate events Dubai based
company to plan an event that your attendees will love to experience.
Ready to Promote Your Event!
These are some of the best ways to promote
your hybrid event on social media that you might be missing out on. Virtual
events have become a norm in 2020, but as the pandemic is easing out, and
states are opening up, why not monetize this opportunity to host a hybrid event
for both your onsite and virtual attendees. If you are thinking about hosting a
hybrid event, make sure to use these strategies to promote the event on social
media and enjoy a massive number of audiences.
Stay ahead of your competition and market your
event on Social Media!
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