How To Manage The Logistics Strategy Of Your Corporate Event?
Logistics is one of the key components of event management. You
need to have a well-crafted logistics strategy if you want timely and
well-organized execution of your next event. You have to manage the arrangement
of procurements, deliveries, and aesthetics of all parts visible on the event day.
Logistics management isn’t really interesting; in fact, it is full
of hassle. The truth is, the main reason people seek professional help for
organizing their events lies in the least exciting nature of logistics. But
that shouldn’t undermine its importance in your perception.
This article aims to introduce you to a way you can manage event
logistics successfully.
Five tips to effectively manage event logistics strategy
Whenever you have to organize a business event, you have a lot of
stress thinking about the event day. The best way to overcome this kind of
stress is to plan ahead and plan comprehensively. Once you have invested
deliberate time and effort in planning, and scheduling of each component of
your event, there’s very little left to the imagination.
Following tips will prove effective in making an event logistics
strategy:
1. Set specific goals
and Use SMART technologies
Whenever you have to set out for a trip, you have to decide your
list of destinations. Once you know where you’re headed, the rest of the
decisions are easy to make along the way. You should be clear whether you’re
are aiming for a large event or a small one. Is the purpose of your event
gaining brand recognition, or you want to earn investment?
The logistical arrangements will then follow smoothly with the
help of a company offering services for corporate events in Dubai to ease the
strategy implementation. Make sure that the goals you set are Simple,
meaningful, accountable, realistic, and time-bound.
2. Clarify the
expectations with all vendors
Logistics routine varies for every event and every venue. The
timing for equipment loading and unloading may be fixed for the venue you’ve
chosen for your event. Therefore, you will need to convey this information to
the vendors so as to avoid mismanagement. The vendors must be aware of whether
the loading and unloading requirements, including setting up or ramps or such a
facility is available on the venue.
Some vendors are familiar with the venue-specific requirements but
to be on the safe side, and to avoid delays in delivery and transport timings,
keep vendors informed.
3. Provide customer
service training
Managing the complaints of attendees on the venue is one of the
major concerns for an event host. If you are looking forward to organizing your
event, make sure you have devised a mechanism to clear all the confusions and
frustrations of your guests and curious people who want to know about it, even
if not attending.
While the idea of your event is still in the pipeline, you must
start preparing your team for the event-related customer service. You can opt
for a customer service training program beforehand as well.
4. Conduct walkthroughs
of the event space
Nothing can prepare you mentally about event execution than visiting
the venue and understanding the dynamics on the ground. Without understanding
the area where the venue is located and the spacing, it has got to offer for
seating, stage, and catering, amongst other things.
Thus, all the relevant people who will be participating in the
event, and are responsible for managing the execution and organization of the
event will need to visit the space and observe it from a practical perspective.
5. Use Pre-event
logistics tools
Pre-event Logistics tools can come in handy if you
want to ace the logistics strategy for your next event. For your next corporate events in Dubai,
you can use to-do reminder lists that are automated and will alert you for
carrying out tasks on time. You can also use shareable tools for event planning
so as to keep your event team on the same page.
You can also make use of diagramming tools so as to
sketch the layout of your event. It will help you determine the location of
podium, stage, dinner tables, and seating spaces, which eventually help you
manage your logistics.
Ace the logistics of your corporate event
Corporate events can be the source of improving sales, profits,
and gaining credibility for your business. To ensure the success and positive
incomes of your event, you need to have a comprehensive logistics strategy.
Make sure there are well-defined goals that are achievable and practical. You
need to arrange walkthroughs and ensure clear communication to vendors and all
stakeholders regarding the venue specifics.
Provide your event team customer service training to equip them
with the essential skills needed to listen to the problems of attendees and
engage them fruitfully. Lastly, ensure that the logistic strategy makes use of
effective pre-event and post-event logistics tools.
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