A Detailed Timeline To Guide Event Communication Plan
Communicating
the event to the target audience is one of the most crucial parts of organizing
an event. It is often compromised due to poor management and marketing strategy
of the organizers and ends up causing them loss instead of profit. The practice
is common even in the United Arab Emirates, which is considered the hub of
corporate events in the world.
So,
the main point is that the organizers need to pay much attention and focus on
their event communication plan from the get-go, in order to make it effective
and efficient. This requires the involvement of eager, skilled, and
professional staff. Moreover, developing and following a strict communication
timeline is significantly important to achieve the goal.
This the article aims to discuss a detailed timeline that will help you formulate a
successful event communication plan.
Top 4 Steps
of Event Communication Plan Timeline
Formulating
a plan requires the planner to pay attention to minutest details. In the case
of developing a plan for event communication, it should comprise of all the
detailed steps from the get-go. It means that you need to start working on it
as soon as you have a rough layout of your plan. Moreover, your plan should
guide you till the execution of the event.
The following are some of the most important steps that you should essentially
include in your event communication plan timeline.
Step 1: Pre
Event Phase
The
very first step in your timeline of the event communication plan is the
pre-event phase. Most of the time, people organizing an event, ignore this
phase on the whole. This is the phase where all the planning of the event is in
an early stage, and some activities or plans can also get canceled.
However,
it does not mean that you should ignore targeting and informing your audience
about the event, which is still in the planning phase. So, you can create a
pre-event page and optimize it according to the plans that are final till date
to excite interested people. In addition to it, you can create blog posts,
ensure your social media presence, and partner outreach to spread the word.
Step 2: Event
Launch Phase
The
second step in the timeline of the event communication plan is the event launch
phase. This is one of the most crucial phases of the whole event. Most of the
plans are final; therefore, often, the organizers announce the event from this
point. However, you should do it earlier so you can get more attention at this
phase.
On the other hand, your communication guideline at this phase should comprise of
sending emails to the target audience. You need to stay active and more vocal
on social media and share more blog posts. In addition to it, it is important
to share press releases and ask for partner support at this stage. All of this
is quite a work. Therefore, most of the organizers acquire help from corporate
events Dubai based companies to manage and execute their communication plan.
Step 3: Day
to Day Phase
The next step in the event communication plan timeline is the day to day phase. As
the event keeps nearing, the organizers need to work on their strategies and
shorten the gap of targeting the audience. After the launch of the event, they
need to offer new attractions on a regular basis.
It
can include sending regular emails to the target audience about the mission and
purpose of the event. You can also become more active in sharing blog posts, in
order to make the audience aware of what your event has in store for them and
convince them to join. In addition to it, you can share early bird discounts at
this stage. Most importantly, do not forget to grab some paid promotion to
spread the word a little more.
Step 4: Last
Call Phase
The
final step of the event communication plan timeline is the last call phase. Last
two to three days before the event fall in this category. This step is also
quite important because you need to give a final reminder to the interested
people. It can also be the final call to motivate people to change their minds.
At In this phase, you can send final emails to the shortlisted people, companies, or
any other authority. Moreover, publish your concluding blog posts. You can also
share some attendee referrals, in addition to ensuring influencer outreach. You
might not have enough time to focus on each of these tasks. You can hire the
service of corporate events Dubai
based companies to look after all the communication steps, as well as lend
support in organizing a memorable event.
Execute event communication plan efficiently to drive a success!
You
must have heard that communication is the key to success. It is the literal
case in terms of events. So, you need to develop the communication plan with
the utmost care, as well as execute it efficiently. It will attract more and
more people to your event, which will triple fold the success rate. Moreover,
if you are doubtful at any step, you should consult the professionals to avoid
any risk.
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