How to Build Brand Loyalty Through Events?

Just answer a simple question: Would you trust someone who has zero interest in building a relationship with you? The answer is most probably a “No.” Why? Because we human beings don’t want to be around people who invest zero effort in building a relationship or a connection. The same is true for brands and companies.

Brand Loyalty is important if you want your attendees to love what you are offering they, and you want them to come back for a more immersive experience with your brand. A lot of companies fail to evoke brand loyalty with their events because they hide behind a corporate image and don’t make a human connection with their customers.

Best Event Practices to Build Brand Loyalty

Companies should not only focus their resources to generate revenue, but they should also think about creating new leads and converting them into happy buyers. There is no other way to strengthen your brand and relationship with existing clients.

Practice #1. Give your Clients Chance to Share their Success Stories

One of The best ways to evoke brand loyalty at events is to turn your passive listeners into active attendees. Don’t think of your attendees as listeners only, give them a chance to speak up and share their personal experience with the brand.

Did you know, research shows that 90 percent of the purchasing decisions take place in the “unconscious” part of a consumer’s mind? If you can successfully tap into their emotions and impulses, then you can easily generate brand loyalty and lasting experiences. For example, Apple uses this storytelling technique to display their products.

You can build a strong bond with your clients by offering them a platform to speak up and share their success stories and experiences with your products. It is also a great way to initiate an open discussion at your events, and it makes your clients feel valued. By listening to their stories, you have a greater chance of generating new leads and potential customers.

Practice #2. Engage your Attendees in-person Brand Experiences

When planning your event, talk with your design and marketing teams about planning engaging, experimental marketing strategies to take your attendee’s experience on another level. Offer your clients something new and unique than other companies. Let your imagination run loose and experiment with augmented reality or virtual reality for a peek into the future.

According to a study by Marketo, “Events offer high levels of engagement with customers, which helps to retain and grow the customer base and slows markets to realize a bigger ROI.” Use different technologies like AR/VR, 3D Projection-Mapping, etc., to create an immersive experience for your attendees by offering them an in-depth perspective on your products. We recommend consulting corporate events Dubai based companies to take your events to another level.

Practice #3. Provide Networking Opportunities at Events

Another way to strengthen brand loyalty at your events is to let people build connections at your event. You need to successfully provide B2B networking opportunities to your attendees so they can interact and connect with other clients.

You can also, create B2B connect sessions at your event and provide platforms for loyal clients to interact with potential investors. This way, you can show your commitment to your client’s professional success and their importance in your company’s growth.

Explore new ways to collaborate with your brand and users. For example, Philips opened up “Lighting Applications Centers,” that provides not only the first-hand experience with their products but also offers excellent networking and customer feedback gathering opportunity. These light rooms are an example of smart experimental marketing strategy, as it educates audiences in exciting ways.

Practice #4. Exclusive Programs for Your Current Clients

Customers love personalized incentives and loyalty rewards. You can create special programs exclusive to your existing clients. Create special exclusive programs in your event to show your customers that their loyalty is appreciated to makes them feel special. Design your event around your brand perception and introduce innovative ways to give them extraordinary experiences.

By doing so, you will not only create ever-lasting event experience but also encourage your clients to associate your brand with happy thoughts and positive feelings. By creating an exclusive concert or a cocktail party, you encourage brand loyalty by enabling your customers to be a part of an exclusive group. Customers love exclusivity and to be a part of something bigger and meaningful.

Events – Best Platforms to Build Brand Loyalty

There are multiple reasons why companies plan events, increase sales, brand awareness, business growth, etc. A brand experience that is fun and social will make your clients happy and remember, emotions guide user behavior in subtle ways. Strengthen your brand loyalty by creating human connections and tailor your events according to their needs to add value to their lives.