How Corporate Events In Dubai Promotes Tourism

The city of Dubai, in United Arab Emirates (UAE), has come a long way from a town sustaining on fishing and pearl diving hundreds of years ago to being called the “City of Gold” today.

Dubai has emerged as one of the world’s leading international travel and tourism destinations. It is owing to its exquisite lifestyle, head turning architecture, vibrant tourism and an ever expanding heart of top businesses,

In 2017, Business Insider cited Dubai as the 4th most visited city after Bangkok, London and Parish with 16 million international visitors.

Tourism Industry in UAE Is Flourishing at a Rapid Pace

According to the Department of Tourism and Commerce Marketing (Dubai Tourism), Dubai welcomed a total of 15.79 million tourists in 2017, a majority hailing from India, Saudi Arabia and the UK. These numbers depicted a significant 6.2 per cent increase from 2016.

These figures also show that Dubai is soon to achieve its 2020 tourism target, which includes attracting 20 million visitors annually starting 2020. No doubt, corporate events hosted in Dubai and business tours account for a larger chunk of statistics which cannot be ignored.

The Dubai International airport has been ranked as the number one hub for international travellers having annual traffic 83.6 million in 2016. The airport provides service to 90 airlines enroots to beyond 240 destinations across six continents.

Dubai’s second airport, Dubai World Central is currently being restructured to make it the biggest international airport in the future to cater to more than 200 million passengers annually.

Dubai is in the limelight more than ever before with organizations and businesses targeting a scoop at one of the most happening and anticipated events globally. Especially with the Dubai Expo 2020 coming up soon which attracts many multinational companies and corporate to be a part of this mega event.  

In response, Dubai Creative Clusters Authority (DCCA) is taking prominent measures to ensure extensive infrastructure, more flexible business regulations and policies as well as encouraging entrepreneurship opportunities.

Role Of Corporate Events In Dubai To Strengthen Tourism

Corporate event management plays an important role in an organization’s marketing and communication strategies. From a simple meeting to international conferences, these events help sculpt lasting relationships through networking internally and externally. These events help:

Generate Brand Awareness:

People get to connect with each other and have the opportunity to promote an organization’s products or services while interacting with potential clients and experts.

Motivate Employees To Learn:

Employees learn to engage in different activities for the purpose of getting to know a product better or work on team relationships.

Encourage Communication:

Companies can interact face to face with people and openly communicate with the world. It provides a platform to convey your message to the targeted audience, encourage questions, receive feedback as well as measure their reaction.

Help Organizations Learn And Grow:

Investing in events also allow you to have digital communication with peers and customers. This can be done via live polls and Q&A sessions.

Using insight and feedback from others helps you understand requirements, potential business opportunities and how to evolve and redirect business in the right direction.

And What Is The Better Place To Achieve All Of The Above Than Dubai?

Event management is one of the most thriving industries in Dubai. From enticing venues to a wide range of boutique hotels and exhibition halls, the city of Dubai is increasing in popularity as the ideal destination to host events by corporations.

Dubai has become one of the fastest growing metropolitans, attracting organizations to establish their branches in the city. This includes start-ups as well as high end brands that especially thrive on the enormous influx of tourists and travellers into Dubai each year.

Due to the expansion of the corporate sector, corporate events have increased exponentially and so has the demand for event planning companies.

Dubai holds multiple events around the year comprising regular trade shows such as The Windows, Doors and Facades Show and international events on a magnanimous scale such as Gulfood, which hosted 95,000 attendees in 2017. Other such events include dinner events, award ceremonies, conferences, brand activation and silent auctions.

Dubai World Trade Centre (DWTC) has been termed as a significant contributor to the current booming events industry in Dubai.

The DWTC data for 2017 revealed a record 3.3 million delegates and attendees from 154 countries and 56,360 organizations in 2017. This was a momentous 9% jump from the previous year comprising 353 meetings, incentives, conferences and exhibitions.

The total economic output of the exhibition centre was estimated to Dhs 21 billion. This number excludes commercial deals or the value of business partnerships attained during the course of multiple corporate events Dubai.

What is your take on the expanding event management sector in Dubai? Let us know in the comments below.